Geojam is a tech startup app that sough to change the way artists and fans connect, share and discover new music and experiences.
Its a rewards-based app that allows users to engage with artists. Every action on the app earns points that can be redeemed for exclusive experiences with their favorite artists, limited edition items, and merchandise.
We executed a PR campaign combined with influencer marketing and social media strategy aimed to build anticipation, draw audiences to the app, and foster a genuine community among fans. We spearheaded the press roll out for announcement the announcement of new CMO, their Emerging Artist Program and media around contests with celebrity partners like Mariah Carey, Machine Gun Kelly, DJ D-Nice, NeYo, Nyjah Huston, 24k Goldn & more.
We also led the creative direction of original content with key influencers to communicate the functionality, rewards system and benefits of the Geojam app.