PROJECT DETAILS

 

The Sesame Street Muppets went on a nationwide road trip to celebrate the iconic program’s 50th anniversary. The 10-city trip brought together community partners, celebrities, elected officials, and families to highlight the many ways that Sesame Street—and the nonprofit organization behind it—helps kids everywhere grow smarter, stronger, and kinder. Stops on the road trip will unfold over three days, culminating in free Sesame Street festivals where families in each city can enjoy live performances and kid-friendly activities.  

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PBS's DC affiliate station WHUT participated in celebration held on the campus of KIPP Public Charter School located in Ward 6. This day was filled with unlimited fun and included interactive mazes, colorful stage shows, and unending activities for everyone to enjoy. The celebration also provided a treasure dig, photo opportunities, sweepstakes, and a cookies-and-milk snack station. 

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THE WORK

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WHUT's (PBS-DC) Community Outreach Manager sought original to promote on socials. Artiste House did a casting call for people of all ages that loved Sesame Street. We produced several short form videos and our goal was to inspire nostalgia and show the wide age demographic that Sesame Street has impacted.

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RESULTS

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The promotional videos performed well and received great engagement on WHUT, PBS Kids, HBO and Sesame Street's official social channels.

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