HB95
The 95th Birthday of Harry Belafonte

Public Relations, Red Carpet Logistics, Day-of Media Coordination, Swag Bag and Sponsorship Acquisition, Social Media Activations

 

PROJECT DETAILS

 

We had the honor of representing Sankofa.org for their HB95 Fundraising Concert for the 95th Birthday of Founder Harry Belafonte held on Sun, March 1, at The Town Hall Theatre NYC. The benefit evening was also the 10th anniversary of Sankofa.org, which was co-founded with his daughter Gina Belafonte. Proceeds from the evening benefited Sankofa.org and several of its programs including an innovative virtual/alternative reality technology and arts reentry program created to impact the capacity of returning citizens to develop critical core skills for a sustainable successful transition back to the community.

THE WORK

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We led an aggressive publicity outreach campaign focusing on primarily gaining coverage in Black-Owned, entertainment, and trade outlets.  We amplified Mr. Belafonte's life and work, how his daughter Gina Belafonte is carrying the torch, while also reinforcing Sankofa’s reputation for activating artists and allies in service of equitable change.​ We also handled content creation, red carpet logistics and swag bag gift acquisition.

RESULTS

200 VIP Swag bags full of more than 30 premium items. Over 60 quality press placements, 366.11K (EST) press lifetime views and counting, 1.26B media impressions, a lively red carpet, happy event VIPs and most importantly a happy client.