Kukuza Fest

Public Relations, Media Logistics

PROJECT DETAILS

WEE Nation Radio launched first-ever Kukuza Fest, a live virtual streaming concert to celebrate Black artists in the Family Music industry.

Kukuza Fest is a free two-day virtual star-studded concert event taking place on September 19th-20th 2020, created by WEE Nation founder Devin Walker and organized by the Family Music Forward group, a grassroots committee of artists dedicated to dismantling racial bias in the music industry. Kukuza Fest will stream directly on the WEE Nation Radio Facebook page.

THE WORK

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We executed a PR campaign combined with  social media strategy aimed to target parents, teachers and children.